Investing at all-time highs doesn’t seem like a logical strategy when investors’ instincts say, “Buy low, sell high.”

But, the S&P 500 hit new all-time highs 28 times this year (through 9/30/25), following the historical pattern of new highs clustering together.

 

📊 Chart 1: All-time highs that set a “market floor” since 1950 were followed by further growth in the S&P 500.

📊 Chart 2: Going back to 1988, we see comparable, or even higher, average S&P 500 total returns when investing at a new high compared to investing on any day.

 

So, what does this mean?

 

If investing for the long term, history indicates entering the market near all-time highs can still present opportunities. However, we always stress the importance of a disciplined investment approach focused on fundamentals.

 

Reach out to us if you’re interested in exploring market entry points for your unique situation.

 

 

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